ExpandCart, a Cairo-based startup that touts itself as the leading e-commerce enabler in the country, has bagged new investment from Agility Ventures, the venture capital wing of global logistics heavyweight Agility. Other investors to have participated in the now-closed funding round include Betatron, Graphene Venture Capital, and several angel investors.

Simply put, ExpandCart is a platform that empowers businesses of all sizes to tap into the region’s burgeoning e-commerce sector by launching their own online stores. The process is quick, easy, and doesn’t require any technical expertise.

ExpandCart users have access to a wide range of mobile-responsive online templates in both English and Arabic. In addition, they also receive real-time marketing, hosting, and technical support services. Not only that, there are provisions to add more than 20 payment and shipping options.

Over 10,000 sellers have already joined the ExpandCart ecosystem and have so far managed to draw more than 190,000 orders in total. To make life easier for these merchants, ExpandCart also offers additional services such as digital marketing, handling and fulfillment, native mobile apps, a PoS system, and after-sale service. 

Commenting on the impact of Agility’s investment, ExpandCart co-founder and CEO Amr Shawqy said it will help the company further accelerate its growth and quality of services,

“With help from Agility, our goal is to scale and support Middle East merchants throughout the entire e-commerce process,”.

Shawqy continued by saying, “Our engineers are continually working to provide innovative e-commerce solutions, and we have a substantial product roadmap for the coming period. With Agility behind us, we can unlock the incredible potential of the region, especially for its small businesses and entrepreneurs.”