Microsoft announced a new campaign on Dec 25, 2018, targeting startups and innovators interested in the burgeoning field of artificial intelligence (AI).

The new Make Your Wish campaign asks individuals and organizations to share their ideas about the rich potential of AI and how the technology can be used to change the world.

The objective of the campaign is to serve as a platform to evaluate, build on, and possibly merge ideas emanating from the brightest of minds. These ideas will be materialized on and use to empower people and organizations to unlock hidden potential and achieve more.

Anyone can submit their ideas using the official Make Your Wish portal. Upon submission, each idea will be evaluated by Microsoft’s in-house editorial team. The shortlisted ideas will appear on a Wish List.

All ideas features in the Wish List will be open for a public poll, which will help a panel of experts narrow down the ideas with the most potential for bringing about real-world changes. The panel will take the final call on which ideas are worth pursuing.