Bahraini telecom giant, Zain Bahrain, has launched a new WhatsApp Business customer communication channel. Powered by Zain’s homegrown Chat Robot “Zbot”, the channel incorporates the latest breakthroughs in the fields of artificial intelligence (AI) and Natural Language Processing (NLP) to help its consumer-facing units deliver better services.

With this new technology in their inventory, Zain’s customer support units can deploy the Zbot to efficiently interact with customers and cater to their requests in real-time in a secure and reliable manner. Notably, this is the first-of-its-kind offering coming from a Bahraini telecom company.

The WhatsApp Channel is available all 24x7 in both Arabic and English. Some of the key services offered by the Channel include prepaid and postpaid billing, usage and allowance information, instant availability of plans, data add-ons etc., temporary line reconnection, retail outlet details, and so on.

“During the last few years, we have witnessed an increase in the adoption and usage of the digital communication channels and online services such as the Zain mobile app, live chat, Zbot, Zain online portal and e-shop,” said Abdulla Salmeen, Director, Customer Care at Zain Bahrain.

He added, “We are glad that now with the WhatsApp Business we can offer our customers the opportunity to reach us via a platform they use frequently."

The launch of the new communication channel is in tune with Zain Bahrain’s broader objective to deliver a constantly evolving a superior digital experience to its customers.